Discover UNICESV Our Observatories

Our Observatories

1. The National Wine Market Observatory in the Large-Scale Retail Trade monitors and examines the relationships between the Italian wine production system and modern distribution, verifying the risks and opportunities related to the dynamics with which strategic relationships with the leading channel in domestic consumption are evolving.
2. The Consumer and Market Observatory focuses on the direct study of consumer preferences and trends regarding wine products, with particular attention to international trade.
3. The Analytical Accounting Observatory, developed in collaboration with some Protection Consortia, is aimed at developing and disseminating accounting analysis tools to support wine companies in their organizational choices.
4. The Quality and Traceability Observatory brings together the main public and private actors who, in various ways, help manage the complex system responsible for controlling the wine supply chain, highlighting opportunities to enhance this system to guarantee quality for both consumers and companies.
5. The Culture and Territory Observatory is dedicated to analyzing the ability of wine production to characterize the history and territorial structure of many contexts in our country. These aspects are examined considering, in particular, the opportunities for product differentiation of local wines and the implications for the development of new production types, such as wine tourism.
6. The Innovation and Digitalization in Agriculture Observatory is divided into three sections: 1) Virtual Reality, where Virtual Reality, Augmented Reality, and Mixed Reality (MR) methodologies are used to enhance evaluation and marketing in the wine sector; 2) Neuromarketing, where neuroscientific techniques are applied to analyze the unconscious processes that influence purchasing decisions and emotional engagement with a brand; and 3) Remote Sensing and Precision Viticulture, where the use of unmanned aerial systems with multispectral sensors is explored for precision viticulture.